Choose a company(I chose Hershey’s) that has a marketing problem that needs to be solved. This paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 242, 243 and 244 of your textbook. Attached below.
Paper length: 4 full pages. not including title page and references. All papers are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout.