Required Reading:
Read URBONAVI?I?T?, K., & MAKNICKIEN?, N. (2019). Investigation of Digital Retail Companies Financial Performance Using Multiple Criteria Decision Analysis. Science: Future of Lithuania, 11, 1–9. https://doi.org/10.3846/mla.2019.9737
http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=a9h&AN=141392864&site=eds-live&custid=s8501869&groupid=main&profile=eds_new
Assignment:
This week’s journal articles focus on the digital retail sector and how it is constantly growing each year. The case study/article reviews the top four digital retail company’s financial performance. After reviewing the reading, please answer the following questions:

Present an overview of the top four digital retail companies.

Note who they are and how they became the top four digital retail companies.

Please review at least two other digital retail companies that are new in the market, note what you think they would have to do to obtain market share based on what you’ve learned this week.

In response specifically list at least three key factors that would influence the success of the digital retail company, please be specific.
Note a specific market that would thrive given the current market conditions and why.
Discuss how innovation technology will influence the success of this new business.

Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research. Please be sure that journal articles are peer-reviewed and are published within the last five years.
The paper should meet the following requirements:
· 5  pages in length (not including title page or references)
· APA guidelines must be followed. The paper must include a cover page, an introduction, a body with fully developed content, and a conclusion.
· A minimum of five peer-reviewed journal articles.

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